Press Release Writing
A press release is a written communication directed at the members of a company for the purpose of announcing something claimed as having news value. This includes scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. Today Press release has become a distinctive way of advertisement through which a company keeps on informing its customers about every new updates related to the company’s business.
In these days, the use of a press release has become much popular among online business communities for it attracts favorable media attention towards the products of the company and consequently helps boost its business and online presence.
However, the utmost requirement for a press release to gain success is that it must be attractive and serve as motivational source that can appeal the customers to, at least, get the information of the company’s products and services. This is possible only if a writer knows the specific format of its writing. The trouble with online writing services is that only a few of the writers are trained in their fields. Press releases, as a document, have a highly specific format and content guidelines.
The format for an appealing press release is as follows:
Headline: The headline should be very brief but informative. It should contain the key words of the press release. “First impression is the last impression” proves its reality at this point. If it is written well, then the readers go on the next step and read the subsequent content.
Place and Date: The town/city, state and country should be clearly mentioned, followed by the date – in MM/DD/YYYY format.
Body: The main body of the article should answer these questions – What is it about? When the event will take place? How is this useful? How does it impact the audience?. The body should contain multiple paragraphs, with every paragraph answering one of the above questions. The wording should be simple and precise. There is no need of using long and sublime structures. The only purpose is briefing, which can be materialized through simple diction.
Length: As far as its length is concerned, it should be no more than one page. If the release deals with a major event that requires space to be written about, you can continue to the second page by adding “-more-” at the end of the first page.
Sender’s Brief Introduction: Who is writing the press release should also be mentioned. In this regard, include the name of the company providing the release, with some background information such as its location, its field of business and so on.
Contact Information. Here, include the name of the company’s representative who is to be contacted for further information. Include the person’s name, the company name, telephone and mobile numbers, and postal and email address.
Ending: End the release with the word “END” in bold, capital letters, or the symbols “###”. This is the universally accepted standard indicating that the PR ends here.
This is all about its format which should be followed to make a press release appealing. Freelancerpapa has a group of trained writers who have the craftsmanship of writing appealing and attractive press releases as per the requirements of the clients. The team consists on professional having the ability of writing on diverse range of topics.