Here are some common SEO terms and definitions are listed below for general information of our valuable visitors and clients. For link building, one must be familiar with these terms to interact with all SEO campaigns going around in online community:

(a)       Organic SEO – This term refers unpaid high ranking is search engine.

(b)       Backlinks -  All incoming links to the website

(c)       Cache – A storage area for copies of web pages with in search engine database.

(d)       Anchor text – It is known as keyword, and must be clickable like a hyperlink

(e)       Algorithm – It is mathematical formula in a search engine used for determining a rank of website.

(d)       Do Follow – Incoming links containing follow attribute and followed these links and count as backlink by search engine.

(e)       No Follow -  An HTML attribute used to instruct search engine that a hyperlink should not influence the links.

(f)        One way links – Non reciprocal link is known as one way link. It means that a link get without link exchange.

(g)       Two way links – A reciprocal link is known as two way links

(h)     Thee way links -  A Link building in like way is known as three way links – site A link to site B and site B link to site C and site C link to site A.

(i)        frame – Website design using multiple sections to create a single webpage.

(j)       Google Analytics- It is one of best free service offered by Google that generates stat of your website. It is benefited for pay per click campaign and other paid ad quality. It also helps to locate the visitor location, referral websites, etc

(k)       IBL- In bound (incoming) link

(l)         Internal Page- Non Home page, inside pages of website

(m) META Tag- It is placed within the HTML< head></head>tags of webpage, all theses information are not visible in the browser.

(n)      HTML - Hyper Text Markup Language especially designed for creation of webpage with clickable and other information to be displayed in the browser.

(o)       PR - Page Rank : a numerical value represent the popularity of website. Normally Google updates Page Rank of website in a three months.

(p)       URL - Uniform Resource Locator- A world wide web page

(q)       SE -    Search Engine

(r)        SEM -  Search Engine Marketing

(s)       SEO -  Search Engine Optimization

(t)        SERP -  Search Engine Results Pages